When you’re most popular shows of all time are Jersey Shore and others of similar taste and quality, you’re sending the WRONG message. Somehow these idiots roll out of a stretch limo and appear to our kids as celebs. Someone they should look up to.Everyday when I was in my teens I’d tune in to MTV and good ole Carson Daily. I’d watch him countdown the top songs. It’d be Soundgarden, Aerosmith, and more. The classics.
Today you hop on after school and what do you get? Something “Music Television” related? Hardly. Just pure garbage brainwashing our kids into thinking this is the state of music.
Now I’m not saying a little Real World is bad every now and then. Or even a little “Challenge” action. It’s entertainment.
And then don’t even get me started on this absolute CLOWN…
It’s the constant airing of this type of junk that turns our youth into couch potatoes that think fist pumping and tanning are top priorities for the day. We forget that the vast majority of those tuning in ARE NOT old enough to understand that this is entertainment, NOT people to emulate. It’s sad.
What I would prefer to see just flat out wouldn’t pump the ratings. Without the ratings, companies like MTV can’t get the advertisers. And without them, well… I don’t even need to explain. They can’t pay their bills and we’re left with only VH1 (which is obviously even worse).
So what’s the fix? Well, if I knew I wouldn’t be here typing this blog post obviously. I’d be some high powered, wealthy consultant working with the top brands in the world on how they can “get through” to millennials in a new way.
I think MTV is on a downward spiral even with pumping junk through the airways. Millenials are moving to consuming content via other mediums, primarily via their phones through Meerkat, Periscope, Instagram, Snapchat, you name it. The days of youth sitting in front of the television are long gone EXCEPT if it means gaming.
But gaming is a whole nother discussion. That seems to still be killing it, and no slowing down there.
So this has turned into a much longer rant then I had intended it to be, but you get my drift by now. The days of QUALITY are gone. Today it’s about pageviews, viewing duration, and other metrics that are being gamed just to keep advertisers lining up at the doors. It’s sad, but this is our world. THIS is our state of music. Will you accept it?